Launch Kit
£495 one-off
For shops spending under £1,500 a month, or running ads themselves
- Tracking checked and fixed
- Campaigns set up properly
- 6 new ads made for you
- A written playbook to run them
- 30-minute handover call
Ads that stop the scroll on Instagram, TikTok and Facebook.
We make the ads and run them. New ads every month, the numbers checked every day, and every ad judged on what a sale costs you.
- Month to month
- Your ad account stays yours
- No passwords needed
Most ads don't work. Our job is to find the few that do, quickly, and stop paying for the rest.
We make the ads, too
Most agencies run ads someone else made. We make ours: short videos, motion graphics and image ads, each built around the first two seconds, because that's when people decide to stop or keep scrolling.
- New ads every month, included in the price
- Made from your product photos and clips
- Different ideas, not small tweaks of one ad
How we find the ads that sell
We launch a batch of new ads on small budgets. The weak ones get switched off. The money moves to the best ones. Then we make the next batch.
- 1Launch a batch on small budgets
- 2Turn off the weak ones
- 3Put the money behind the best
Our rules, written down
Every account runs on the same four rules, so a bad week never turns into a bad month. You'll see them at work in your report.
The two-times rule
If a new ad spends twice your target cost per sale without making a sale, it's switched off.
Small steps
Winning ads get more budget about 20% at a time, so results stay steady while they grow.
The half-budget check
If half the month's budget is spent and you're not breaking even, we stop and call you before spending more.
Always a replacement
New ads are always ready, so when your best ad gets tired there's another waiting to take over.
From ad to sale, tracked properly
We check your pixel and Conversions API first, so Meta learns from real sales, not just clicks.
- Someone sees your ad in their feed.
- They click and land on your site.
- They browse and add to basket.
- They buy, and the sale is reported to Meta.
How it works
You keep your ad account and pay Meta or TikTok directly. We do the work inside it, and every Monday you get this:
ScrollkiteMonday, 8:00
Your week in numbers
- Spent
- £742
- Sales from ads
- 38
- Cost per sale
- £19.53target £22
- Sales value
- £2,451
What we changed
- Paused 3 ads that hit 2× target with no sale
- Raised budget on the unboxing video by 20%
Testing next
- Two new opening hooks on the best video
- A price-led image ad for recent visitors
Get a free ad review
Tell us your website and what you spend. Within 2 working days we email a short review: what's working, what's leaking money and what we'd test.
Pick a plan
Monthly, or the one-off Launch Kit if you'd rather run ads yourself. No setup fee and no lock-in.
Give us partner access
You add us as a partner in your Meta Business settings. No passwords, and you can remove us any time.
First ads live in 10 working days
We check your tracking, agree a target cost per sale and a monthly limit with you, then launch the first batch.
A report every Monday
What we spent, what it brought in, what we changed and what we're testing next. Short enough to read over coffee.
Will ads pay for themselves?
Put in your numbers to see the most a sale can cost in ads before you lose money, with our fee included. It's a break-even sum, not a forecast.
Gross margin is what's left of the price after the product and delivery costs.
£18.27the most a sale can cost in ads, with our fee covered
- Plan for this budget
- Monthly (£695)
- Profit per sale before ads
- £22.50
- Sales needed a month
- 165
- Return on ad spend needed
- 2.46×
Your free review checks what a sale costs you today against this number.
Prices
No setup fee. Month to month, cancel with 30 days' notice. Your ad spend goes straight to Meta or TikTok from your own account, separate from our fee.
Founding clients: our first 5 monthly clients pay half price for their first 3 months, in return for an honest case study.5 places
Monthly
£695 a month
For ad spend of £1,500 to £5,000 a month
- Facebook and Instagram ads
- 8 new ads made every month
- Daily checks against your target cost per sale
- Report every Monday
- Monthly planning call
Monthly Plus
£1,195 a month
For ad spend of £5,000 to £15,000 a month
- Everything in Monthly
- TikTok ads as well
- 16 new ads made every month
- Creator videos, with creator fees at cost
- Weekly call
Spending more than £15,000 a month? Ask us for a quote.
Get your free ad review
Tell us where you sell and what you spend. Within 2 working days we'll email a short review: what's working, what's leaking money and what we'd test next.
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FAQ
What's in the free review?
A short written review by email: three things working, three leaking money and three tests we'd run. We use your live ads in Meta's public Ad Library and your website. For a deeper look at spend and cost per sale, you can give us view-only access.
How much does it cost?
The Launch Kit is £495 once. Monthly is £695 a month for ad spend of £1,500 to £5,000. Monthly Plus is £1,195 a month for £5,000 to £15,000. No setup fee.
Is my ad spend included?
No. Your ad spend goes straight to Meta or TikTok from your own account, with a monthly limit you set. We never handle your ad money, and our fee is separate.
Is there a contract?
Monthly plans run month to month, and you can cancel with 30 days' notice. The Launch Kit is a one-off.
Do you make the ads?
Yes. Every monthly plan includes new ads each month: short videos, motion graphics and image ads made from your product photos and clips. On Monthly Plus we also brief creators to film your product, with their fees passed on at cost.
What do you need from me?
Partner access to your Meta business portfolio, product photos or clips (or products we can film), your margins so we can set a target cost per sale, and a quick reply when we ask something.
How soon will I see results?
Your first new ads go live within 10 working days of getting access. Finding the ads that sell best takes a few rounds of testing, and you'll see every step in the Monday report.
Do you guarantee results?
No one honestly can. What we promise is the process: the four rules above, a report every Monday, and a call before we spend past half your budget without breaking even.
Do I need to give you my login?
No. You add us as a partner in Meta Business settings, and you can remove us any time.
Who owns the ad account and the ads?
You do. We work inside your account as a partner. If we stop working together, the account, the data and the ads stay with you.
Who do you work with?
Online shops selling physical products, mostly to UK customers, usually on Shopify or WooCommerce. We work remotely.
What's the founding client offer?
Our first 5 monthly clients pay half price for their first 3 months. In return you agree to a case study with real numbers and a short testimonial.